The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Entertainment / Music / Film / Television
Award
Agency
Client
Title
Category
Annual ID
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Craft / Art Direction
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Craft / Writing
Morse Code
Agency: Droga5 / São Paulo + Droga5 / New York + Netflix
Client: Netflix Category: Single Region or Market / Consumer / Brand
NRK Visual identity
Agency: ANTI / Oslo + NRK (Norwegian Broadcasting Cooperation) / Oslo + Typotheque Type Foundry / Amsterdam
Client: NRK (Norwegian Broadcasting Cooperation) Category: Brand Identity / System
Rock and Roll Hall of Fame
Agency: Base Design / New York
Client: Rock and Roll Hall of Fame Category: Brand Identity / System
Wrapped Design
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Brand Identity / System
The Eyeballs Heist
Agency: Wunderman Thompson Thailand / Bangkok + Wavemaker Thailand / Bangkok + Verve / Bangkok
Client: Netflix TH Category: Brand Installations
The Pirate Match
Agency: Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba
Client: Directv Go Category: Targeted Video / Online
Interface Interruption
Agency: Mischief @ No Fixed Address / Brooklyn + Tubi
Client: Tubi Category: Television & VOD / 30 Seconds and Under - Single
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client: Activision Category: Brand Partnerships
The Break Through
Agency: Uncommon Creative Studio / London + Anonymous Content / London
Client: ITV Category: Casting
A Song For Every CMO - CVS Health
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Craft / Writing - Single
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Experiential Radio & Audio
ALL PLAYERS TOOL LAB.
Agency: DENTSU INC. / Tokyo + BASSDRUM Inc. / Tokyo + y'sconnection / Tokyo + P.I.C.S. Co., Ltd. / Tokyo
Client: WITH ALS Category: Innovation & Transformation / Innovation in Music & Sound Craft
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Innovation & Transformation / Innovation in Music & Sound Craft
The Shuffle Ticket
Agency: Forsman & Bodenfors / Göteborg + Superstudio / Borås
Client: Live Nation / Luger Category: Promotional / Physical Items
Dubbing Factory
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video Category: Active Engagement / Call to Action
Staraoke
Agency: Ogilvy Italy / Milan
Client: Prime Video Category: Experiential & Installations / Experiential & Immersive
A Mountain of Entertainment 3.0
Agency: Paramount+
Client: Paramount+ Category: Television & VOD / Varying Length Series
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Out of Home / Brand Installations
Staraoke
Agency: Ogilvy Italy / Milan
Client: Prime Video Category: Out of Home / Brand Installations
A Song For Every CMO - Haleon
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Craft / Use of Music
DYC - Sweet Child O'Mine
Agency: Yessian Music / Detroit + Imagination / Detroit + Detroit Youth Concert Choir & Performing Arts Company
Client: Detroit Youth Choir Category: Music Adaptation / Song
Figure of speeches
Agency: Marcel / Paris + POSTER / Paris + Prodigious / Paris + Iconoclast / Paris
Client: Spotify Category: Use of Licensed Music
Dubbing Factory
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video Category: Craft / Casting
The Pirate Match
Agency: Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba
Client: Directv Go Category: Ecommerce
Intoxicating Sounds Posters
Agency: TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCTS / Tokyo
Client: Japan Philharmonic Orchestra Category: Craft / Photography
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Craft / Writing
Wednesday hates marketing
Agency: Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles
Client: Netflix Category: Craft / Writing
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client: The Chicago International Film Festival Category: Craft / Writing
Super. Human.
Agency: 4creative / London + Somesuch / London
Client: Channel 4 Category: Television & VOD / Long Form - Single
Mix For Boobs
Agency: Ogilvy Social.Lab / Brussels + NGroup
Client: NRJ x Pink Ribbon Category: Brand Partnerships
The Spotify Charthack
Agency: Ogilvy Germany
Client: Universal Music Category: Innovation & Transformation / Innovation in Film
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Innovation & Transformation / Innovation in Lockdown
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Use of Technology
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Visual Craft / Animation
Da 5 Bloods: The Soul of America
Agency: Narrator, Inc. / Los Angeles
Client: Netflix Category: Trailers & Teasers
Xbox Equality Controller
Agency: SERVICEPLAN GERMANY / Munich
Client: Microsoft / Xbox Category: Packaging / Specialty
Super. Human.
Agency: 4creative / London + Somesuch / London
Client: Channel 4 Category: Writing / Single
You Have To See It
Agency: Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles
Client: TikTok Category: Television & VOD / Long Form - Single
Theater to Go
Agency: DDB / Budapest
Client: Juranyi Theater Category: Innovation & Transformation / Innovation in Lockdown
Convergence Station
Agency: Biscuit Filmworks / Los Angeles + Wieden+Kennedy / Portland
Client: Meow Wolf Category: Production Design
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client: The Chicago International Film Festival Category: Billboards & Transit / Dynamic Billboards & Transit
The Netflix Marquee
Agency: Netflix
Client: Netflix Category: Brand-Side Initiated & Originated Projects
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Craft / Art Direction
Annual ID:
OS23_BE101M
Award:
2023 Direct Marketing Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Craft / Writing
Annual ID:
OS23_DM120M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Droga5 / São Paulo + Droga5 / New York + Netflix
Client:
Netflix
Title:
Morse Code
Category:
Single Region or Market / Consumer / Brand
Annual ID:
OS23_CE023M
Award:
2023 Design Merit Award
Agency:
ANTI / Oslo + NRK (Norwegian Broadcasting Cooperation) / Oslo + Typotheque Type Foundry / Amsterdam
Client:
NRK (Norwegian Broadcasting Cooperation)
Title:
NRK Visual identity
Category:
Brand Identity / System
Annual ID:
OS23_DE076M
Award:
2023 Design Merit Award
Agency:
Base Design / New York
Client:
Rock and Roll Hall of Fame
Title:
Rock and Roll Hall of Fame
Category:
Brand Identity / System
Annual ID:
OS23_DE080M
Award:
2023 Design Merit Award
Agency:
COLLINS / New York City
Client:
Freeform
Title:
Freeform
Category:
Brand Identity / System
Annual ID:
OS23_DE081M
Award:
2023 Design Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify In-House
Title:
Wrapped Design
Category:
Brand Identity / System
Annual ID:
OS23_DE082M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Wunderman Thompson Thailand / Bangkok + Wavemaker Thailand / Bangkok + Verve / Bangkok
Client:
Netflix TH
Title:
The Eyeballs Heist
Category:
Brand Installations
Annual ID:
OS23_EX053M
Award:
2023 Direct Marketing Merit Award
Agency:
Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba
Client:
Directv Go
Title:
The Pirate Match
Category:
Targeted Video / Online
Annual ID:
OS23_DM068M
Award:
2023 Film & Video Merit Award
Agency:
Mischief @ No Fixed Address / Brooklyn + Tubi
Client:
Tubi
Title:
Interface Interruption
Category:
Television & VOD / 30 Seconds and Under - Single
Annual ID:
OS23_FI043M
Award:
2023 Out of Home Merit Award
Agency:
DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client:
Activision
Title:
Scratchboards
Category:
Brand Partnerships
Annual ID:
OS23_OH080M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Uncommon Creative Studio / London + Anonymous Content / London
Client:
ITV
Title:
The Break Through
Category:
Casting
Annual ID:
OS23_MI110M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - CVS Health
Category:
Craft / Writing - Single
Annual ID:
OS23_RA037M
Award:
2023 Radio & Audio Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Experiential Radio & Audio
Annual ID:
OS23_RA036M
Award:
2023 Music & Sound Craft Merit Award
Agency:
DENTSU INC. / Tokyo + BASSDRUM Inc. / Tokyo + y'sconnection / Tokyo + P.I.C.S. Co., Ltd. / Tokyo
Client:
WITH ALS
Title:
ALL PLAYERS TOOL LAB.
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS23_MS067M
Award:
2023 Music & Sound Craft Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS23_MS069M
Award:
2023 Design Merit Award
Agency:
Forsman & Bodenfors / Göteborg + Superstudio / Borås
Client:
Live Nation / Luger
Title:
The Shuffle Ticket
Category:
Promotional / Physical Items
Annual ID:
OS23_DE111M
Award:
2023 Social Media Merit Award
Agency:
HEREZIE / PARIS + PRIME VIDEO / PARIS
Client:
Prime Video
Title:
Dubbing Factory
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM077M
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy Italy / Milan
Client:
Prime Video
Title:
Staraoke
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH064M
Award:
2023 Film & Video Merit Award
Agency:
Paramount+
Client:
Paramount+
Title:
A Mountain of Entertainment 3.0
Category:
Television & VOD / Varying Length Series
Annual ID:
OS23_FI077M
Award:
2023 Design Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client:
Spotify Japan
Title:
Sound Tour
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE147M
Award:
2023 Design Merit Award
Agency:
Ogilvy Italy / Milan
Client:
Prime Video
Title:
Staraoke
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE148M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - Haleon
Category:
Craft / Use of Music
Annual ID:
OS23_RA043M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Yessian Music / Detroit + Imagination / Detroit + Detroit Youth Concert Choir & Performing Arts Company
Client:
Detroit Youth Choir
Title:
DYC - Sweet Child O'Mine
Category:
Music Adaptation / Song
Annual ID:
OS23_MS033M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy Italy / Milan
Client:
Prime Video
Title:
Staraoke
Category:
Experiential / In-Person Events
Annual ID:
OS23_BE076M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Marcel / Paris + POSTER / Paris + Prodigious / Paris + Iconoclast / Paris
Client:
Spotify
Title:
Figure of speeches
Category:
Use of Licensed Music
Annual ID:
OS23_MS026M
Award:
2023 Radio & Audio Merit Award
Agency:
HEREZIE / PARIS + PRIME VIDEO / PARIS
Client:
Prime Video
Title:
Dubbing Factory
Category:
Craft / Casting
Annual ID:
OS23_RA044M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba
Client:
Directv Go
Title:
The Pirate Match
Category:
Ecommerce
Annual ID:
OS23_EX052M
Award:
2023 Design Merit Award
Agency:
SHA inc. / Tokyo
Client:
Universal Music LLC
Title:
Rockin' Beats
Category:
Craft / Photography
Annual ID:
OS23_DE183M
Award:
2023 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCTS / Tokyo
Client:
Japan Philharmonic Orchestra
Title:
Intoxicating Sounds Posters
Category:
Craft / Photography
Annual ID:
OS23_DE184M
Award:
2023 Integrated Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Craft / Writing
Annual ID:
OS23_IG051M
Award:
2023 Integrated Merit Award
Agency:
Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles
Client:
Netflix
Title:
Wednesday hates marketing
Category:
Craft / Writing
Annual ID:
OS23_IG052M
Award:
2022 Out of Home Gold Pencil
Agency:
Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client:
The Chicago International Film Festival
Title:
Life, Scripted
Category:
Craft / Writing
Annual ID:
OS22_OH009G
Award:
2022 Film Gold Pencil
Agency:
4creative / London + Somesuch / London
Client:
Channel 4
Title:
Super. Human.
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI002G
Award:
2022 Radio & Audio Gold Pencil
Agency:
Ogilvy Social.Lab / Brussels + NGroup
Client:
NRJ x Pink Ribbon
Title:
Mix For Boobs
Category:
Brand Partnerships
Annual ID:
OS22_RA007G
Award:
2022 Film Gold Pencil
Agency:
Ogilvy Germany
Client:
Universal Music
Title:
The Spotify Charthack
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS22_FI011G
Award:
2022 Integrated Gold Pencil
Agency:
4creative / London
Client:
Channel 4
Title:
Super. Human.
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG002G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_MI020G
Award:
2022 Design Gold Pencil
Agency:
Carbon + Antfood
Client:
OFFF Dach
Title:
Repeater
Category:
Craft / Animation
Annual ID:
OS22_DE017G
Award:
2022 Moving Image Craft Silver Pencil
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Use of Technology
Annual ID:
OS22_MI036S
Award:
2022 Interactive & Mobile Craft Silver Pencil
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Visual Craft / Animation
Annual ID:
OS22_IC006S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Narrator, Inc. / Los Angeles
Client:
Netflix
Title:
Da 5 Bloods: The Soul of America
Category:
Trailers & Teasers
Annual ID:
OS22_MI034S
Award:
2022 Design Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Microsoft / Xbox
Title:
Xbox Equality Controller
Category:
Packaging / Specialty
Annual ID:
OS22_DE026S
Award:
2022 Out of Home Bronze Pencil
Agency:
Netflix
Client:
Netflix
Title:
The Netflix Marquee
Category:
Craft / Writing
Annual ID:
OS22_OH026B
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
4creative / London + Somesuch / London
Client:
Channel 4
Title:
Super. Human.
Category:
Writing / Single
Annual ID:
OS22_MI043B
Award:
2022 Film Bronze Pencil
Agency:
Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles
Client:
TikTok
Title:
You Have To See It
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI030B
Award:
2022 Radio & Audio Bronze Pencil
Agency:
DDB / Budapest
Client:
Juranyi Theater
Title:
Theater to Go
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_RA019B
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
Biscuit Filmworks / Los Angeles + Wieden+Kennedy / Portland
Client:
Meow Wolf
Title:
Convergence Station
Category:
Production Design
Annual ID:
OS22_MI053B
Award:
2022 Out of Home Bronze Pencil
Agency:
Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client:
The Chicago International Film Festival
Title:
Life, Scripted
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS22_OH023B
Award:
2022 Brand-Side / In-House Bronze Pencil
Agency:
Netflix
Client:
Netflix
Title:
The Netflix Marquee
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS007B